plugging the strategic void
Over the past week, I’ve participated in three marketing and social media conferences, as a speaker at two and moderating a panel at the other one. Digital and social media has, of course, evolved...
View Articlepresentations from dublin and zagreb
A couple weeks ago, I spoke at two conferences – DMX Dublin and Marketing Kingdom Zagreb. Because the two were back to back – with a handful of missed flight connections in between – I used essentially...
View Articlecustomer experience excellence requires focus on the journey
A recent McKinsey study (link hat tip to Dion Hincliffe) highlights the importance, for brands, of focusing holistically on all the touch-points of the customer journey rather than on isolated...
View Articlethe end of digital marketing?
Proctor & Gamble’s Global Brand Building officer, Mark Pritchard, hit the marketing trade press headlines by declaring, in a keynote at Dmexco, that “the era of digital marketing is over”. I...
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